A New Golden Age

Brought To You By Royal Chain Group

To understand mankind’s attraction to gold, you must go back in history. 

The metal played an important role in the world’s greatest and most advanced civilizations, like the ancient Egyptians and the Mayans. Gold became the single most important reason why exploration of the Americas progressed. 

In 1971, gold was allowed to be freely traded, thanks to President Richard Nixon. Since then, the metal has had its share of ups and downs.  

Most recently, the pandemic pushed investors to the commodity as a safe haven, driving up the price.

But with the virus seemingly under control as vaccinations gain momentum in the U.S. and worldwide, gold is backing down to more stable levels. 

While yellow gold had been lagging in popularity when compared with white metals and diamonds for years, the fashion world, and in turn consumers, recently have embraced the natural color of yellow gold in ways not seen since the 1980s. 

About two years ago, the country’s biggest fashion magazines, like Harper’s Bazaar and Vogue, started featuring yellow gold jewelry in their editorial spreads. 

Long gone were the days of big, blingy diamonds on their models; these editors were telling the world that it was now all about big, bold and polished yellow gold.  

While high fashion is generally perceived as aspirational, a more relatable segment of pop culture started to take a liking to the metal. 

Social media influencers began layering their gold jewelry looks on Instagram for all to see, from personalized trinkets to paperclip links, and even an  ‘80s classic resurfaced--the herringbone.

Today’s gold jewelry has evolved with the times. 

Royal Chain is meeting growing customer demand for yellow gold by offering exciting on-trend jewelry and updates on classic links like the paperclip and herringbone, and everything in between. 

Here are some brand-new looks from Royal Chain’s latest gold collections found exclusively at Chalmers Jewelers. You can also view the entire Spring 2021 collection online here or easily browse their digital catalog for inspiration on fun new spring jewelry.


14k gold bracelets with diamond accents from Royal Chain’s Hardware series.


Phillip Gavriel 14k gold Paperclip Cable bracelet (also available as necklace).

The Herringbone, an ‘80s staple, is back, and reimagined for a new generation. 
Royal Chain is making an effort to hook younger consumers on the metal with these colorful cord bracelets.
Medallions are trending, this North Star, rainbow dial, and star pendant from Royal Chain gives great sparkle at an amazing value on their 14k mirror chain.
 
 
Safety first. The paperclip is not the only everyday household item to be turned into jewelry by pop culture. The safety pin is the newest trend. Be prepared with this 14k gold necklace or thread-through earring.  All available at Chalmers Jewelers.
A New Golden Age